Booking Ja Rule
Ja Rule is an American rapper, singer, and actor from Queens, New York. Ja Rule has become one of the rap industry most commercially successful artist for years. Ja Rule’s album Venni Vetti Vecci and its single “Holla Holla” debuted and topped 20 of the U.S Billboard Hot 100 Chart including “I’m Real (Murder Remix)” and Ain’t It Funny with Jennifer Lopez. Ja Rule’s collab with Ashanti featured top hit singles “Always on Time”, “Mesmerize” and Wonderful with R.Kelly. In particular, “Holla Holla” became a breakout hit, but in retrospect it was a minor success relative to what Ja Rule accomplished a year later with his follow-up album, Rule 3:36 (2000).
On this album, Gotti juxtaposed the rapper’s thuggish style with a trio of radio-friendly vixens — Christina Milian, Lil’ Mo, and Vita — and produced three enormous hit singles: “Between Me and You,” “I Cry,”and “Put It on Me.” These duets established the template for Ja Rule’s following album, Pain Is Love (2001), which featured yet more chorus-singing divas, this time Jennifer Lopez (“I’m Real”) and Ashanti (“Always on Time”), as well as a similarly styled interpolation of Stevie Wonder’s “Do I Do” (“Livin’ It Up”) featuring Case on the hook. By 2002, Ja Rule alone had brought Gotti’s Murder Inc. label into the national spotlight and helped break successive artists from the label, most notably Ashanti, who collaborated with him on “Down 4 U,” yet another chart-topping hit.